Sorry, I'm a bit late with this. The first series of The Apprentice continues on BBC Knowledge on Monday nights, and this is week two.
Usual introduction. This time Sir Alan tell us that Nick and Margaret are going to stick to the teams like glue. Hmmm, that could be tricky. Anyway, the task is to design a toy and Matthew thinks that the boys are "going back to their strengths. What are they? We are men. The toys we are designing should be aimed at boys." Right.
Lindsay is the girl's project manager. She's going to talk to the team about how she sees her role as project manager. Well, that sounds promising.
Both teams go to a toy company called Vivid Imaginations and meet the marketing director. Miranda feels the need to ask a question. "Your designers, when designing a new toy, do they tend to stick with an adaptation of a classic toy or do they completely kind of throw the boundaries open and really start, yeah, start trying to come up with something 100% original?"
Toy company woman goes into patronising mode: "It's a really good question" she says (of course it isn't). "The toy industry is a really good mix of both of those." Unlike every other industry, then? Lindsay starts pointing pointedly at her watch. "Sometimes there are classic games and play patterns that are timeless and culturally will work across the world, so you can use those. But ideally you are always looking for innovation." Well, gee, thanks.
The boys choose Raj as their team leader. The girls are running around an unidentified town looking for a toy shop (this seems to be what passes for research). Saira is on the phone to Lindsay with their recommendations: "Something trading so people can swap things with. We are looking at something magnetic. Something very puzzly that appeals to both boys and girls and the prices are under $10".
"Interesting, interesting" says Lindsay (who has obviously picked up some tips on giving patronising answers). "We've got something along those lines. If they do, we never get to hear any more about it.
The boys are still in the toy company offices, brainstorming. Their idea is an electronic version of Top Trumps.
The girls have lots of ideas. Something that plugs in like an electric plug, and does different things depending upon which way you plug it in (how many ways are there to plug in a 3-pin plug?). Text messaging for young children using ten different cards with flags on them. A kit for building robots that then fight with each other, and bits fall off.
Saira likes the robot idea. They all like the robot, and the electric plug. Lindsay looks at her watch again. Then she tells them how they voted (as if they somehow didn't know) and says that they are going to spend the next half hour talking to an expert. Hey, Time Management skills.
Nick isn't an expert, but he thinks it's extraordinary that they should be designing a toy that looks like a 3-pin plug when children are always told not to play with electricity. Do you know, I think he may be right.
Rachel is now talking to the expert, and wants to know "if it would be possible, or dangerous, potentially, to have live electricity flowing through that toy." Miriam wonders if there might be health and safety issues. Well, er, yes.
Did they really need to ask those question?