Web usability consultants Webcredible assessed the websites of 20 of the UK's most popular High Street retailers. It cited confusing search results, poor navigation and complicated checkout procedures as the worst mistakes.
Independent research shows that as many as 83% of internet users leave a website because they can't find what they are looking for," said Trenton Moss, director at Webcredible.
That would be me, then. Whoever designed Page One's website has totally lost sight of what users want, and instead has tried to be far too clever. If there is any useful information on this website (like, for example, addresses and opening hours of their bookshops) I certainly can't find it.
The lesson here is that if you really insist on using Flash, you should also offer a simple (i.e. HTML) version of the site. That way, people might just be able to use the site rather than cursing and then giving up.
On a similar subject, I am getting very annoyed with Amazon. They seem to have "enhanced" their service by adding third-party vendors, but it's only after you've added the item to your basket and tried to check-out that they tell you that "there seems to be a problem" - namely that this vendor doesn't deliver to Hong Kong. But Amazon, you know that I live in Hong Kong, so why even bother to show me anything from this vendor, let alone allow me to add their merchandise to my shopping basket?