Phil was on TV again yesterday night - this time it was Channel News Asia (from Singapore) and I suppose it was late enough not to scare too many children.
Personally, I'm getting rather bored with all the hype about blogging. When magazines like Business Week start telling us that Blogs will change your business, something has gone wrong. Yes, I know that some large companies are employing Chief Blogging Officers, and others are allowing employees to blog about their work. I also know there are sites that pay people to blog. And yet, what does it all mean? Five years or so ago (or whenever it was) we heard similar stories about the Internet in general, and 99% of it was hype. Likewise, blogging is just a hobby that amuses a few people, and it isn't going to change their lives or make them seriously rich (there's a good New York Times article on the subject if you're fast enough).
Phil's final comment on the TV programme was that viral marketing is the future for blogs. Well, if you say so... Viral marketing is probably something we will see more of, but how many blogs have enough readers for it to be worthwhile?
Meanwhile, some of the more high-minded bloggers in Hong Kong got upset when a TV show and newspaper report characterised blogging as little more than young people publishing their online diaries. Of course that's wrong - it's old people as well.
OK, so a small minority of blogs have intelligent commentary and serious political content, and a few of them are widely-read (and, of course, American bloggers are hugely influential, as Dan Rather will tell you) but the vast majority are shallow and trivial. So it's not unreasonable for blogging to be portrayed in that way, and no amount of pompous letters from bloggers "to media/organizations/scholars" are going to change that.
Blogging tools are useful, and some people with something to say have been able to get online more easily (and cheaply) than would otherwise have been the case, but as with every other piece of technology from video cameras to digital cameras to mobile phones to the Internet itself, the trivial always greatly outweighs the worthy.
Luckily, people who are looking for interesting and worthwhile blogs are probably capable of finding them, whatever Cable TV or Sing Pao Daily or anyone else says about the subject. Not here, though.