Today is the day when digital terrestrial TV (DTT) comes to Hong Kong. But only in some parts of Hong Kong (apparently covering 50% of the population, but excluding most of the New Territories). And only if your building has the right equipment installed. And only if you have the right type of set-top box.
So it seems I am going to miss out on the delights of digital TV, such as they are.
These apparently include an HD version of Jade but not Pearl, which is kinda odd given that many of the shows on Pearl are from US and are available in HD. It's hard to see what HD is going to add to the wooden sets and wooden acting of the average Jade "drama".
That's not all. According to Saturday's SCMP, ATV is going to launch a 'cultural' channel:
Plus TV will showcase RTHK television classics - including Below the Lion Rock, Chinese opera shows, as well as documentaries on museums and collective memories - on weekends from 10pm to 11pm. It will also feature at other times documentaries and music programmes produced by the BBC, CCTV and the Discovery Channel, and will be launched by Asia Television and RTHK.
RTHK assistant director Cheung Man-sun said he was glad to have the opportunity to provide the public with more choice.
And I bet ATV is glad to have lots of cheap content.
Today both English language newspapers report a Friends of the Earth "survey" about people replacing their TV sets for digital TV. Hong Kong's first FREE English newspaper has the funniest headline (Half a million sets likely to be dumped in HD-TV frenzy) and a story that is equally, er, splendid:
Nearly half a million television sets are set to be junked after the launch of digital television tonight. The enhanced sights and sounds of high-definition TV will be broadcast free by Asia Television and Television Broadcasts from 7pm.
Those living in Kowloon peninsula, the northern part of Hong Kong Island, part of Sha Tin and eastern areas of Lantau will initially be able to receive HDTV broadcasts. This will allow better viewing of next years Beijing Olympics, including Hong Kongs equestrian events.
But there is a negative side to HDTV, Friends of the Earth said yesterday. The group fears nearly half a million TV sets may be junked in landfills next year amid the craze for HDTV.
Of the 2,075 people polled by the group between July 23 and December 19, nearly one-fifth said they will buy an HDTV set to watch the new broadcasting channels.
Er, well, I'm not so sure that people of Hong Kong are really going to go crazy for the "enhanced sights and sounds of high-definition TV". Love the clichés, though - keep up the good work.